Manifesto · 2026
Quiet tools for loud ideas.
The internet doesn't need another newsletter platform with a dashboard full of funnels. It needs one that respects the writer.
1. Writers, not marketers.
Most newsletter tools are built for growth teams. Endless segmentation, A/B tests, drip funnels, lead magnets, "engagement" widgets. The actual act of writing — the thing readers came for — is buried five clicks deep behind a dashboard.
Inkwell flips it. The editor is the homepage of your studio. Open the app, write the issue, hit send. That's the whole loop.
2. The reader's inbox is sacred.
No tracking pixels. No "open rate" surveillance. No marketing footers stapled to the bottom of your prose. Every issue ships with a one-click unsubscribe link and nothing else the reader didn't ask for.
3. The free plan is a feature, not a trap.
Unlimited subscribers on the free plan. Forever. We don't believe in capping you at 500 readers and then ransoming the next 500. If you outgrow Free, Pro is $9/month — and even then, you're paying for unlimited newsletters, not unlimited readers.
4. Markdown is the right format.
Rich-text WYSIWYG editors lie to you. They show you a layout that won't survive the trip into the inbox. Markdown is honest: what you write is what gets sent. We render it with editorial typography on both ends.
5. You own your audience.
Export your subscribers any time. Use the public API to collect signups from anywhere. There's no revenue share, no exclusivity, no platform lock-in. Your list is your list.
6. Why I built this.
Yuri Alves
Founder · Guernsey
I'm a developer from Guernsey. Most of my work has been building software, automations, and small products that fix very real problems — usually the kind that annoy me enough that I end up building the solution myself.
I built Inkwell because I got tired of how complicated and bloated newsletter platforms have become. Most tools felt like they were made for marketing teams: endless dashboards, funnels, analytics panels, automations, pop-ups, and settings hidden behind settings. I just wanted something simple where people could write, publish, grow an audience, and actually enjoy the process.
The name "Inkwell" comes from the old tool writers used to dip their pens into. Simple tool, pure purpose — just writing.
The promise.
Inkwell will stay simple. We'll add features when they help writers write — not when they help us pad a feature comparison chart. If we ever forget that, please send a strongly worded email.