The paid tier pitch (without the cringe)

# A small ask, and a bigger thank-you

For {{DURATION}}, **{{NEWSLETTER_NAME}}** has been free. It still is.

But starting today, there's a paid tier — and I want to tell you exactly
what it is and isn't.

## What stays free, forever

- The {{FREE_CADENCE}} essay.
- The full archive.
- Every piece of advice I'd give a friend over coffee.

## What's new, for paid subscribers

- {{PAID_BENEFIT_1}}
- {{PAID_BENEFIT_2}}
- {{PAID_BENEFIT_3}}

It's {{PRICE}} a month, or {{ANNUAL_PRICE}} a year (saves you the price of
{{COMPARISON}}).

## Why I'm doing this

{{Two honest sentences. Not "to keep the lights on" — something specific
about the work this lets you do.}}

[Become a paid subscriber →]({{UPGRADE_URL}})

If now isn't the right time, that's completely fine. Forwarding this to
one person who'd love it helps just as much.

— {{YOUR_NAME}}