Paid pitch
The paid tier pitch (without the cringe)
Ask for money in a way that respects the people not paying.
A free-to-paid pitch that frames the upgrade as a choice, not a guilt trip. Works because it's honest about what's free vs. what's behind the wall.
A small ask, and a bigger thank-you
For {{DURATION}}, {{NEWSLETTER_NAME}} has been free. It still is.
But starting today, there's a paid tier — and I want to tell you exactly what it is and isn't.
What stays free, forever
- The {{FREE_CADENCE}} essay.
- The full archive.
- Every piece of advice I'd give a friend over coffee.
What's new, for paid subscribers
- {{PAID_BENEFIT_1}}
- {{PAID_BENEFIT_2}}
- {{PAID_BENEFIT_3}}
It's {{PRICE}} a month, or {{ANNUAL_PRICE}} a year (saves you the price of {{COMPARISON}}).
Why I'm doing this
{{Two honest sentences. Not "to keep the lights on" — something specific about the work this lets you do.}}
[Become a paid subscriber →]({{UPGRADE_URL}})
If now isn't the right time, that's completely fine. Forwarding this to one person who'd love it helps just as much.
— {{YOUR_NAME}}
Anything still wrapped in {{ }} is a remaining placeholder — fill it in on the left, or edit it after copying.
Use it when
- →You're launching a paid tier
- →You want to convert without alienating free readers
- →You'd rather be respected than clicked
How to customize
Short fields like {{NEWSLETTER_NAME}} appear on the left so you can fill them in instantly. Longer guidance blocks stay in the Markdown for you to rewrite in your own voice.
Ready to send?
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