Product launch
Announce something new without sounding like a press release.
A launch email that leads with the problem, not the feature. Ends with a single, specific call to action.
# {{ONE_SENTENCE_PROMISE}}
For the last {{DURATION}}, I've been quietly building **{{PRODUCT_NAME}}**.
Today I'm sharing it with you first.
## The problem
{{Two or three sentences describing the problem in the reader's words. Be
specific. If they nod while reading, the rest of the email writes itself.}}
## What it does
{{PRODUCT_NAME}} is {{ONE_SENTENCE_DESCRIPTION}}.
- {{BENEFIT_1}}
- {{BENEFIT_2}}
- {{BENEFIT_3}}
No {{COMMON_OBJECTION_1}}. No {{COMMON_OBJECTION_2}}.
## Why I built it
{{Two sentences about the moment you decided this had to exist. Personal,
not promotional.}}
## Try it
[{{CTA_TEXT}}]({{CTA_URL}})
If you do try it, I'd love to hear what works and what doesn't — just hit
reply.
— {{YOUR_NAME}}Use it when
How to customize
Anything in {{DOUBLE_BRACES}} is a placeholder — replace it with your own copy. Keep the structure, change the words.
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