Product launch
The quiet product launch
Announce something new without sounding like a press release.
A launch email that leads with the problem, not the feature. Ends with a single, specific call to action.
{{ONE_SENTENCE_PROMISE}}
For the last {{DURATION}}, I've been quietly building {{PRODUCT_NAME}}. Today I'm sharing it with you first.
The problem
{{Two or three sentences describing the problem in the reader's words. Be specific. If they nod while reading, the rest of the email writes itself.}}
What it does
{{PRODUCT_NAME}} is {{ONE_SENTENCE_DESCRIPTION}}.
- {{BENEFIT_1}}
- {{BENEFIT_2}}
- {{BENEFIT_3}}
No {{COMMON_OBJECTION_1}}. No {{COMMON_OBJECTION_2}}.
Why I built it
{{Two sentences about the moment you decided this had to exist. Personal, not promotional.}}
Try it
[{{CTA_TEXT}}]({{CTA_URL}})
If you do try it, I'd love to hear what works and what doesn't — just hit reply.
— {{YOUR_NAME}}
Anything still wrapped in {{ }} is a remaining placeholder — fill it in on the left, or edit it after copying.
Use it when
- →You're shipping a new product or feature
- →You want subscribers to be the first to know (and feel it)
- →You're tired of launch emails that read like LinkedIn posts
How to customize
Short fields like {{NEWSLETTER_NAME}} appear on the left so you can fill them in instantly. Longer guidance blocks stay in the Markdown for you to rewrite in your own voice.
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