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Product launch

The quiet product launch

Announce something new without sounding like a press release.

A launch email that leads with the problem, not the feature. Ends with a single, specific call to action.

Use it in Inkwell →
# {{ONE_SENTENCE_PROMISE}}

For the last {{DURATION}}, I've been quietly building **{{PRODUCT_NAME}}**.
Today I'm sharing it with you first.

## The problem

{{Two or three sentences describing the problem in the reader's words. Be
specific. If they nod while reading, the rest of the email writes itself.}}

## What it does

{{PRODUCT_NAME}} is {{ONE_SENTENCE_DESCRIPTION}}.

- {{BENEFIT_1}}
- {{BENEFIT_2}}
- {{BENEFIT_3}}

No {{COMMON_OBJECTION_1}}. No {{COMMON_OBJECTION_2}}.

## Why I built it

{{Two sentences about the moment you decided this had to exist. Personal,
not promotional.}}

## Try it

[{{CTA_TEXT}}]({{CTA_URL}})

If you do try it, I'd love to hear what works and what doesn't — just hit
reply.

— {{YOUR_NAME}}

Use it when

  • You're shipping a new product or feature
  • You want subscribers to be the first to know (and feel it)
  • You're tired of launch emails that read like LinkedIn posts

How to customize

Anything in {{DOUBLE_BRACES}} is a placeholder — replace it with your own copy. Keep the structure, change the words.

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