Personal essay
A long-form piece that builds trust and keeps people reading.
The structure most great Substack essays follow: hook, scene, turn, lesson, ask. Fill in the blanks.
# {{TITLE — short, specific, a little unexpected}}
{{HOOK — one or two sentences that promise a specific payoff. Make the
reader feel they'll be a fool to scroll past.}}
## The scene
{{Set the moment. Where were you? What did it feel like? Use senses, not
adjectives. The reader should be standing where you stood.}}
## The turn
{{Something shifted. A realization, a setback, a sentence someone said. Name
it clearly. This is the spine of the essay.}}
## What I learned
{{The lesson, in one paragraph, in language a friend would use. Avoid words
you'd only say at a conference.}}
## What it means for you
{{Translate the lesson for the reader's life. One concrete thing they can
think about, do, or stop doing this week.}}
---
If this resonated, the best thing you can do is forward it to one person
who needs it.
— {{YOUR_NAME}}Use it when
How to customize
Anything in {{DOUBLE_BRACES}} is a placeholder — replace it with your own copy. Keep the structure, change the words.
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