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Welcome

The honest welcome email

A first email that sets expectations and earns the next open.

Most welcome emails brag. This one says hi, tells the reader exactly what they signed up for, and gives them one thing to do.

Use it in Inkwell →

Hi — and thank you.

You just subscribed to {{NEWSLETTER_NAME}}, and that means a lot. Inboxes are crowded. I won't waste yours.

What to expect

  • One email, every {{CADENCE}} (usually {{DAY}} mornings).
  • About {{TOPIC}} — the kind of thing I'd send a friend, not a funnel.
  • No tracking pixels, no upsells, no "as seen on" logos.

One thing to do now

Reply to this email and tell me what brought you here. I read every reply, and the answer almost always shapes what I write next.

Talk soon, {{YOUR_NAME}}

P.S. If this email lands in Promotions or Spam, dragging it to your Primary inbox once will fix it for good.

Anything still wrapped in {{ }} is a remaining placeholder — fill it in on the left, or edit it after copying.

Use it when

  • A reader just subscribed
  • You're switching platforms and want to reset the relationship
  • You're starting a new newsletter and need a first issue

How to customize

Short fields like {{NEWSLETTER_NAME}} appear on the left so you can fill them in instantly. Longer guidance blocks stay in the Markdown for you to rewrite in your own voice.

Ready to send?

Inkwell is free for unlimited subscribers.

No marketing-funnel bloat. Just a clean editor, real Markdown, and your readers' inboxes.

Start writing free →