Welcome
A first email that sets expectations and earns the next open.
Most welcome emails brag. This one says hi, tells the reader exactly what they signed up for, and gives them one thing to do.
# Hi — and thank you.
You just subscribed to **{{NEWSLETTER_NAME}}**, and that means a lot. Inboxes
are crowded. I won't waste yours.
## What to expect
- One email, every {{CADENCE}} (usually {{DAY}} mornings).
- About {{TOPIC}} — the kind of thing I'd send a friend, not a funnel.
- No tracking pixels, no upsells, no "as seen on" logos.
## One thing to do now
Reply to this email and tell me what brought you here. I read every reply,
and the answer almost always shapes what I write next.
Talk soon,
{{YOUR_NAME}}
P.S. If this email lands in Promotions or Spam, dragging it to your Primary
inbox once will fix it for good.Use it when
How to customize
Anything in {{DOUBLE_BRACES}} is a placeholder — replace it with your own copy. Keep the structure, change the words.
Ready to send?
No marketing-funnel bloat. Just a clean editor, real Markdown, and your readers' inboxes.
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