Re-engagement
The "are you still in?" re-engagement email
Win back inactive subscribers — or let them go gracefully.
A short, honest email to readers who haven't opened in a while. Better deliverability, better list, better readers.
Quick check-in
Hey — it's {{YOUR_NAME}} from {{NEWSLETTER_NAME}}.
I noticed you haven't opened the last few issues, and that's totally fair. Inboxes change. Interests change. I'd rather send to people who actually want to hear from me than pad a number.
So a quick ask:
- Want to stay? Just click here and you're set: [{{KEEP_CTA}}]({{KEEP_URL}})
- Want out? No hard feelings — [unsubscribe in one click]({{UNSUB_URL}}).
If I don't hear back in the next two weeks, I'll quietly remove you. You can always come back later — the archive lives at {{ARCHIVE_URL}}.
Either way, thank you for the time you've already given me.
— {{YOUR_NAME}}
Anything still wrapped in {{ }} is a remaining placeholder — fill it in on the left, or edit it after copying.
Use it when
- →A chunk of your list hasn't opened in 60–90 days
- →Your open rates are sliding
- →You want quality over vanity numbers
How to customize
Short fields like {{NEWSLETTER_NAME}} appear on the left so you can fill them in instantly. Longer guidance blocks stay in the Markdown for you to rewrite in your own voice.
Ready to send?
Inkwell is free for unlimited subscribers.
No marketing-funnel bloat. Just a clean editor, real Markdown, and your readers' inboxes.
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